The Major in Health Services Research involves the study of the roles of organizations, finance, manpower, technology, and prevention in the provision of health care services, and their impact on utilization, cost, and quality of care. It explains the last mile to the patient by bridging between clinical research and medical care performed under everyday conditions. The goal is the provision of higher quality, more efficient medical care to populations.

Expenditures for health care constitute are large and growing share of total public and private expenditures, which has led to concern amongst policy-makers in many countries. On the other hand, the health sector produces a valuable output, health and health care, and hence it contributes to the general well-being of the population.

Psychological aspects as well as the social environment are important factors influencing health and health Behavior. Personality factors such as self-efficacy or optimism, attitudes and expectations, but also experiences and emotions affect how individuals behave in general, but importantly also how they behave regarding their health and how they experience their health state. While individuals with predominantly negative affective states report worse health states and more physical symptoms, their optimistic counterparts experience enhanced psychological and physical well-being. Others with high self-efficacy expectations feel competent to execute certain health Behaviors such as physical activity, while others again engage in risky Behaviors such as smoking, mainly because their social environment is doing the same.

Communication is a central process in the provision of health care and the promotion of health. Health communication “encompasses the study and use of communication strategies to inform and influence individual and community decisions that enhance health” (Healthy People 2010).

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